Florence, Italy

Casa G Firenze

Price per night from$374.54

Price information

If you haven’t entered any dates, the rate shown is provided directly by the hotel and represents the cheapest double room (inclusive of taxes and fees) available in the next 60 days.

Prices have been converted from the hotel’s local currency (EUR338.00), via openexchangerates.org, using today’s exchange rate.

Style

G-force pull

Setting

Surrounded by Santa Marias

Master of crafts, 18th-century palazzo turned homey bed and breakfast Casa G Firenze, has a legacy of both fine porcelain and a carved wooden boy who comes to life, as the former seat of the Ginori ceramics dynasty (whose studio is just down the road) and home to Carlo Lorenzini, writer of Pinocchio. Today it carries on its artisanal tradition, restoring frescoed ceilings and turning the old ballroom and dining hall into cavernous suites, adding furnishings from skilled craftsmen (plus vintage finds), a marble honesty bar and serene breakfasting rooms, and working in some whimsy too: turtle motifs, Duomo-shaped lamps. A laid-back city-centre spot with all the pleasing aesthetics, where you can craft your own fairytale. 

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A welcome drink each

Facilities

Photos Casa G Firenze facilities

Need to know

Rooms

15, including two suites.

Check–Out

11am, with limited flexibility, subject to availability. Earliest check-in, 3pm. Guests will be emailed or WhatsApped a four-digit front-door and room code – reception closes at 4pm, so it’s the only way to check-in after this time.

More details

Rates include breakfast, a buffet of pastries, cheeses and cold cuts, yoghurt and granola, and – because it’s Italy – cakes and cookies. And you’ll get some sweet treats on arrival, too.

Also

The owner’s interests, namely turtles and Wes Anderson, are reflected in the decor: the former are evident in door handles, prints and the hotel logo; the latter in the retro aesthetic.

At the hotel

Secret courtyard, two breakfast rooms, lounge with honesty bar, library, concierge, charged laundry service, and free WiFi. In rooms: smart TV, selection of books, minibar, tea- and coffee-making kit, free bottled water and air-conditioning.

Our favourite rooms

How thoughtful, you’ll think to yourself on doing the obligatory room ‘rusharound’ after check-in. There’s a small welcome gift, considered pile of books, fabric covers hiding the TVs, eye-catching prints and flowers in vases from the legacy Ginori 1735 collection (the brand run by the family who owned this very palazzo). Florence’s artisans and vintage markets have been called on in dressing these spaces (we especially like the Duomo-shaped lamps), and all rooms exhibit ‘come in, make yourself at home’ care. However, we do like the Junior and Master suites – one the former dining hall, the other a ballroom – which have exquisitely frescoed ceilings, a living area on a mezzanine level and marble bathrooms with deep-fill tubs. And Superior room five has a lavishly painted cubby with a sofa. Take note, the Cosy room truly is, with a sofa that pulls out into a bed that comfortably fits one.

Packing tips

Ernst Gombrich’s The Story of Art or John Berger’s Ways of Seeing feel like fitting tomes for this most cultured city.

Also

Aside from the Ginori family, the Casa was also home to brothers Paolo and Carlo Lorenzini, the latter of whom wrote Pinocchio – no lie.

Children

Physically, kids can stay – Superiors and Suites can fit an extra bed, and almost all rooms can fit a cot – but there’s little to engage them here and no dedicated kit or services.

Sustainability efforts

The Casa’s plastic-free, uses timed LED lighting and eco-friendly products, and has a smart heating system; and many of the furnishings are crafted locally or were found at vintage markets.

Food and Drink

Photos Casa G Firenze food and drink

Top Table

The leafy interior courtyard is a secret shared between you and just the occupants of 14 other rooms.

Dress Code

Homegrown houses, dahling: Gucci, Pucci and Ferragamo footwear.

Hotel restaurant

Only breakfast is served at the hotel, but it’s a good one, with fine charcuterie and cheeses, eggs, yoghurt and granola, pastries, cakes and cookies – God bless the Italians’ sweet tooth. It’s served in two rooms – one the former kitchen, now with marble accents and a small library, another with tables set under a light feature designed to look like a giant eye, which opens out onto the courtyard. Both, naturally, are bedecked with Ginori porcelain pieces. In the afternoon free plates of biscuits and tarts are left out for guests.

Hotel bar

There’s an honesty bar made of onyx marble, stocked with wines, prosecco, local spirits and more (all your Aperol spritz fixings are there); and one lounge has a stuccoed niche displaying bottles. Otherwise, the lobby, lined with Oriental-print papier peint, has a Nespresso machine and espresso cups, and a selection of teas.

Last orders

Breakfast is served from 8am to 10am.

Room service

Only suites can indulge in breakfast in bed, but you’ll need to request it with good notice.

Location

Photos Casa G Firenze location
Address
Casa G Firenze
Via Rondinelli 7
Florence
50124
Italy

Casa G Firenze is in the bustling centre of Florence, between the Duomo and the Basilica di Santa Maria Novella, and amid artisan boutiques.

Planes

Florence Airport is a 25-minute drive from the hotel, while Pisa, which has more connections, is a 90-minute drive away. The hotel can help to arrange transfers on request.

Trains

Florence Santa Maria Novella is a 10-minute drive away; it connects directly with other major cities around the country. Transfers are €20.

Automobiles

Ditch the wheels and go at your own pace wandering Florence’s ancient streets. In fact, it’s nigh-on impossible to drive down many of them, either because they're restricted or built for horse and cart. However if you wish to explore the Tuscan countryside it’s easy to acquire some wheels, and you can stash them at Garage Giglio close to the hotel.

Worth getting out of bed for

Itself the seat of the noted Ginori family of ceramicists, in a city built on powerful dynasties, Casa G is bang in the middle of the Renaissance’s stamping ground. But, good luck getting beyond the Via dei Rondinelli it sits on – especially if you have a penchant for artisanal wares. For one, the family’s flagship shop Ginori 1735 is there selling the tableware of dreams, vases and figurines, candles and fragrances; next door is Cuoieria Fiorentina, showcasing expertly tooled bags; Vintage 55 has pre-loved wearables with a focus on biker gear; Casheart serves strokeable cashmeres; and Sleeve Records has just-released and rare vinyls. And, in the wider neighbourhood there’s Tommy Hilfiger, Hermès, Prada, Guess, Isabel Marant… So, bring your plastic hardware. It’s worth making a pilgrimage to the Gucci Garden boutique – the store’s an experience in itself, with clothing, homewares and a vault of vintage treasures. It’s set by Piazza della Signoria, so you can swing by Palazzo Vecchio, the Uffizi, the Museo Nazionale del Bargello and the Basilica of Santa Croce. Go east along the Arno and you’ll pass Ponte Vecchio and reach the Salvatore Ferragamo Museum, and Palazzo Strozzi, which has a mix of classical and modern artworks. The Palazzo della Repubblica has Dante’s birthplace (now a museum) and from here you’re in position to do the Duomo, Baptistry of St John, and the Basilica di Santa Maria Novella, and the Officina Profumo Farmaceutica di Santa Maria Novella – perhaps one of the world’s most glorious boutiques; an apothecary in the 16th century, this frescoed darling now sells covetable perfumes and diffusers. Camp back at Casa G for the night, then tackle the attractions to the north: the Basilica di San Lorenzo, art at the Palazzo Medici Riccardi, Leonardo Da Vinci Museum, David’s home, the Galleria dell’Accademia, the National Archaeological Museum of Florence, and paintings of the San Marco Museum. And, cross the river to the Piazzale Michelangelo to catch a sunset panorama across the city.

Local restaurants

The hotel doesn’t serve dinner, because it doesn’t need to – you’re in Florence (swing a handbag and you’ll hit an eatery well worth your time and tastebuds). To persevere with palatial surrounds, book a table at Cantinetta Antinori, housed on the ground floor of 15th-century Palazzo Antinori, a very glamorous space, matched by an elegant menu that changes weekly. However, some mainstays include chickpea flatbreads filled with shrimp and calamari, thyme-baked guinea fowl, ragout and warm pear torta. Happily, the Anitnori family also happens to produce wines. Buca Lapi, in the palazzo’s basement, is another winner, and feels like a traditional trattoria, with its painted, arched ceilings. The food follows suit, with old-school, simple yet effective flavours: Tuscan sausage with ricotta cheese, pecorino-stuffed onions and wild boar with polenta. Osteria Antica Casa Torre was a Benedictine nunnery back in the day, and still kind of looks like one, but we’re betting the food has improved vastly. Order the maltagliati (made using chestnut flour in the traditional way) with pumpkin cream, bacon and pecorino; brick-roasted cockerel; and Chianti-style beef and black pepper stew. And, Trattoria Cammillo has enough confidence in its ribollita soup; celery, egg and bottarga salad; and parmesan-truffle fettuccine to not bother glamourising its homey decor – the higgledy-piggledy picture frames may be triggering for OCD sufferers. 

Local cafés

Tuscany has three distinct truffle seasons: spring truffles can be found from January to April, black summer truffles from June to November, and rare white truffles from September to December; so lunch spot Procacci has a near year-long steady stream of the delicacies to fill its severely tempting paninis. These are filled with the likes of scrambled eggs and truffle; ham, mushroom and truffle cream; truffle and foie gras… You get the idea. It also has an oyster bar and serves more main courses with yet more fancy funghi. Café Cibreo is a throwback, with saffron walls, arched ceilings, very low lighting and a glass display case filled with pastries. Get your morning espresso in here or lunch on mackerel tartines, veal kidneys, wood-oven-baked ham and bitter-orange cheesecake.

Local bars

Manifattura has a Twenties feel to it and sultry low-lit interiors. The barkeeps work their dark wizardry with all sorts of implements and Italian-made spirits, and the results – most packed with tropical fruits – are refreshing and intoxicating. And, if wine’s your poison, Enoteca Pitti Gola e Cantina, opposite Palazzo Pitti, takes it very seriously. Its list has vintage rarities, and Enomatic machines let you enjoy the finer bottles by the glass. 

Reviews

Photos Casa G Firenze reviews
Chloe Frost-Smith

Anonymous review

By Chloe Frost-Smith, Writerly roamer

Several roll-off-the-tongue Italian words I associate with Florence begin with the letter ‘g’. Say, ‘gioielleria’, hinting at the dazzling jewellery displays strung along the Ponte Vecchio; or ‘galleria’, like the many, many art-stuffed ateliers, studios, and museums worth setting aside plenty of time to peruse. For this particular sojourn in the cradle of the Renaissance, however, Ginori is the ‘g’ word I find myself repeating the most – in admiration for the ceramics-crafting family who gave Casa G Firenze its middle initial, and beautifully cast interiors. 

Arriving in the early evening, I follow the hotel’s handy self-check-in instructions, climb the residential-style staircase, and sink into one of the lounge’s pistachio-green sofas when the onyx-marble honesty bar catches my eye. Perfectly timed for aperitivo hour, I fix myself a spritz just as the sun starts to set, bathing the double-height ceilings in a golden glow while illuminating the intricate stucco detailing. Tempting though it is to stay on said sofa, my dinner reservation (made in advance from a list of in-the-know recommendations shared by Andrés, the hotel’s friendly concierge) is fast approaching. A quick dunk in my Superior room’s freestanding tub does the freshen-up trick (though I make a mental note to indulge in a longer soak the following evening), and I’m soon hot-footing across the cobbles and the Ponte Santa Trinita to buzzy trattoria, Il Guscio. 

Table secured, there’s no more need to rush – I’m now on Florentine time, which is wonderfully unhurried, encouraging me to savour each and every course. Contemplating what to order adds to the hours you could happily spend here – the menu and wine list is that good. But I eventually settle on fried artichokes with a creamy burrata dip to start, followed by lemon-zested melt-in-the-mouth meatballs and a medley of baked seasonal vegetables. A few glasses of Tuscan red and a homemade tiramisu later, my return journey towards bed is made at a decidedly more relaxed pace. Fittingly the Casa’s logo is a turtle – slow and steady really does win the race here.

Having ticked off the must-see sights (Michelangelo’s David et al) on my many previous visits to the city – most notably on Italian Liberation Day one year, when access to all the major attractions is free – I relish waking up without an agenda, especially as my room opens directly onto the hotel’s palm-shaded courtyard. Raiding the generous in-room supply of artisan sachets from La Via del Tè, a family-run teahouse not far from Casa G, I enjoy my morning brew of blended Boboli Garden-sourced herbs in the dappled sunshine. Breakfast is an equally leisurely affair, served in the palazzo’s former kitchen, which has been spruced up with Ginori porcelain (another ‘g’ word to add to the list) and pottery-depicting artworks. 

As delicious as the Italian pastries and fresh-fruit juices are, it’s those ceramics I’m really hungering for – prompting an immediate visit to the Ginori 1735 flagship store just a few doors down. Although the watercolour-inspired collaboration with Cabana, which I had been ogling online, isn't available to shop in person, there’s certainly no shortage of exquisite, handmade serveware to swoon over. Displayed in rooms designed to replicate the home, I work my way through the kitchen, dining room, and drawing room before audibly squealing with delight at discovering Luke Edward Hall’s Profumi Luchino and Il Viaggio di Nettuno collections. Jewellery boxes, trinket trays, scented candles (some in pastel-painted amphorae) and more impossibly pretty things designed by the British illustrator, in whimsical Greco-Roman motifs, are almost too much for this Classicist to resist. The price tags are hefty, but so is my regret at leaving without those bright orange dessert plates depicting the sea god Neptune in Hall’s signature scrawl.

Determined not to depart this treasure trove of a city empty handed, I make a beeline for the Santo Spirito flea market (held on the second Sunday of every month). Spurred on by the antique furniture back at Casa G, I comb through the stalls piled high with oil paintings, chess sets, candlesticks and figurines for hand luggage-friendly mementos. Some brass door-knobs in the shape of hunting hounds and a set of botanical prints make it back with me, and I later pick out a miniature blue-and-white vase at Mercato delle Pulci (open daily from 8am to 2pm, should fellow bargain-hunters be interested).

My hours of scouring in the unexpected April heatwave leave me in serious need of refreshment, which the hotel’s honesty bar (yet again) satisfies before dinner at B.O.r.G.O., another authentically Tuscan restaurant from Andrés’ list. Born and raised in Florence’s Oltrarno district where his farm-to-fork kitchen now stands, chef Gabriele puts on a memorable one-man-show, making his own sourdough from scratch, shaking up delicious Hugo spritzes, taking each diner’s orders, and cooking, plating and presenting every single dish himself. It’s recommendations like these that make a good hotel great (yet more ‘g’ words), and one of the many reasons to return to this superbly positioned palazzo — next time, with a larger, Ginori-accommodating suitcase in tow.

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